Owning and operating a dispensary is exciting these days. The world of marijuana is expanding, and the customer base is seemingly endless. But while you may have an easy time bringing customers in the door for the first time, how do you get them to return? There are a lot of competitors out there, and you'll need to follow these tips if you want your customers to stay loyal to your business.
1. Offer a loyalty program.
You've probably been to grocery stores or gas stations that keep track of "points" and offer their customers coupons after they spend a certain amount. You can do this same thing at your dispensary. Issue your customers loyalty cards and keep track in your system of the money they spend. You could offer them $10 off after a $100 spent or give them a free CBD cartridge after five visits. This will keep them returning to your store to build (and cash in on) those points.
2. Offer something unique
Carry at least one product that your customers cannot find anywhere else. They will keep coming back to you for that product, and since it's convenient, they will buy all of their other items at the same time. This could be a unique flavor of vapor, a CBD brownie that you customize with their name, or even a custom strain of flower. Use your imagination!
3. Get to know your customers
When someone enters your store for the first time, get to know them! Strike up a conversation and take a genuine interest in who they are and what brought them into your store. This is so rare these days, and customers will really appreciate the personal touch. They'll come back and give you their business because they feel like they know you.
4. Always offer something new.
If you are always bringing something new and innovative into the store, customers will visit again and again in an effort to expand their own knowledge and palates. Whether it's a new strain or a new edible, aim to add something new to your inventory each week. And advertise this heavily! Post about it on social media, write it on your sign, text your loyalty club members, and so forth.
It's easy to bring customers into your dispensary. Getting them to return is more challenging. With the tips above, you will soon build a base of loyal clients. For more information, contact a company like Foottraffik.
